African fans of haute couture may have been upset about Condé Nast's recent decision not to invest in an edition of Vogue magazine for the continent, but they might just find a mouthpiece in new publication Pop Africana.
While the biannual magazine's first issue went almost unnoticed, their second effort is generating buzz on the web, with respected publications including Jezebel, Coolhunting, and Dazed & Confused chiming in.
When interviewed by Dazed & Confused, Pop Africana's editor-in-chief, the Nigerian fashion designer turned photographer Oroma Elewa, said: "There is a plethora of fashion/art magazines out there, but I don't think there is a multitude of non-mainstream, art-driven, inspiring magazines about Africans out there. And if there is, I don't know of them. But whether or not these publications exist, there can always be more."
Even though the magazine is based in New York, it features African artists and fashion personalities living and working all over the world from the designer Duru Olowu to the model Nina Keita. It is available for $15 per copy at selected international stockists.
*** I agree there is not enough mags that aren't mainstream that expose his market. They by clothes whats the problem editors out there. Get it done.